After landing at Inter Miami and helping the team attract stars from Barcelona, Messi helped the American team sharply increase its commercial value.

Lionel Messi has brought great change to Inter Miami since joining the club in July 2023. Besides his achievements on the field, the influence and brand value that the Argentine superstar brings also helped the American football team “change their lives”.

Messi contributes to promoting the brand value of Inter Miami, helping the team owned by president David Beckham attract many sponsors.

Not only that, winning the first trophy in history and impressive achievements since Messi joined are also the reasons why Inter Miami’s commercial value skyrocketed. Since then, the American football team’s revenue has continuously increased despite the difficult world economic situation.

According to sports business expert Joe Pompliano, Messi helped Inter Miami’s value increase 72% within 1 year, from 600 million USD to 1.03 billion USD. This is the result of the “Messi effect” that has been making waves in America for the past half year.

The fact that Inter Miami’s commercial value increased dramatically in just one year is a clear testament to Messi’s power and influence not only in the field of sports but also in the field of business. The above number even helps Inter Miami surpass 14 Premier League clubs and is only behind Arsenal, Tottenham, Chelsea, Man City, Liverpool, and Man United.