Saudi Arabia is conscious of the fact that it is necessary to reshape perceptions for the country to achieve its ambitious tourism goals by 2030. This is because Saudi Arabia recognizes the need to reshape its image. comprehensive photo.
Lionel Messi once again promoted Saudi Arabia in a campaign affirming the country’s desire to break down “outdated stereotypes” and “walls” of “misconceptions”.
One of its titles is “Beyond What You Think” and it refers to the transformative impact that travel has.
During May last year, Messi fulfilled his contractual responsibilities related to cooperation with the Saudi Arabian tourism authority by sharing photos of his trip to Diriyah in Saudi Arabia. . According to a New York Times report, the deal could potentially net him $25 million over three years.
New tourism campaign in Saudi Arabia
The campaign is part of the “Saudi, Welcome to Saudi” brand, which is expected to be rolled out over three months across key markets in Europe, India and China. TV channels, social networks and the internet are all within its scope.
According to a press release issued by the tourism board, the ad “draws on consumer insights, revealing that there are still common misconceptions about the destination.” Additionally, the campaign calls on audiences to experience the extraordinary and vibrant cultural change taking place across Saudi Arabia.
Messi uploaded the campaign video to his Instagram account as part of a paid deal with Visit Saudi Arabia. People who have been to Saudi Arabia are encouraged to share their experiences with others and create opportunities for them to travel around the country.
The “Travel Expands Minds” campaign, which is part of the newly renamed United Nations Tourism Organization, in line with this initiative, is part of Saudi Arabia Tourism’s ongoing efforts to broaden perspectives and encourage cultural understanding through different forms of travel.
Is there anything special about Messi’s video?
This film highlights the different landscapes that can be found in Saudi Arabia, such as the Red Sea, the green mountains of Aseer, the snow-covered terrain of Tabuk, the coastal city of Jeddah, and the capital city of Riyadh.
It showcases attractions like the Diriyah E-Prix, the theme park that Riyadh Season offers, the hot air balloon rides that AlUla offers, and the music events that MDL Beast organizes. Saudi Arabia’s national women’s football team, motorsport athlete Dania Akeel, DJ Cosmicat and Rayyanah Barnawi, the first Saudi woman to travel to space, were all honored by Messi through a ceremony this concept.
